Media Literacy

"Media literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms. It uses an inquiry-based instructional model that encourages people to ask questions about what they watch, see, and read. Media literacy education provides tools to help people critically analyze messages to detect propaganda, censorship, and bias in news and public affairs programming (and the reasons for such), and to understand how structural features -- such as media ownership, or its funding model[1] -- affect the information presented. Media literacy aims to enable people to be skillful creators and producers of media messages, both to facilitate an understanding as to the strengths and limitations of each medium, as well as to create independent media. Media literacy is an expanded conceptualization of literacy. By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation (especially through commercials and public relations techniques), and understand the role of mass media and participatory media in constructing views of reality.[2][3]"

Or so and so and so base on http://en.wikipedia.org/wiki/Media_literacy.

Media literacy can be summarized as an understanding of the media, mainly on the 'hidden aspects' of a particular media. Its something which enable people/viewers to ask themselves why and what is behind each media, to ponder and reflect on it instead of being 'zombie followers'.

Media Literacy is without a doubt important for us, especially FCM students. Its pretty obvious with the name FCM referring to Faculty of Creative MultiMEDIA.

Media Literacy allow us to identify the hidden meanings of media, as well as much higher understanding of the field of work we are about to merge ourselves into. "With great power comes great responsibility' and we will be given the opportunity to manipulate this power...power of the media. Media Literacy enable us to understand it better, to comprehend the concepts, abide the ethics, as well as knowing the do's and don'ts.

Understanding the media and its hidden meanings also enable us the power to manipulate the media to our advantage. Advantage here meaning...our goals of gearing the society to a path more preferable. For example, if we would to 'shout' to the public the usage of drugs is bad...hence Media Literacy allow us an understanding of how to 'control minds' of the audience to futher belief our point that drugs is bad. A sufficient understanding of Media Literacy enable us to produce a better work, better design, and a much more comprehendable design for the public.